Norwegian Outdoor Startup
We're Building a Next Generation
of Outdoor Gear
Engineered from scratch in Norway — from digital trip planners to innovative fishing, hunting and hiking gear. We're a small, focused team turning real problems into real products. And we want you along for the ride.
What We're Building
Four Product Lines. One Mission.
TripPlanner
Browser-based trip planning, packing, and calorie tracking.
A free, privacy-first trip planning app that runs entirely in your browser. Create trips for solo hikes, family vacations, group expeditions, or city breaks. Build packing lists from 1000+ real-world gear items (and growing) with accurate weights and dimensions. Track calorie burn and hydration needs based on terrain, altitude, distance, and fitness level.
Includes List Builder — a free service where anyone can create packing lists without even registering an account. Import LighterPack lists directly, export to CSV, print from preview, and share with your group.
TripPlanner is in open beta — join for free, test it out, and send us your feedback. TripPlanner users also receive in-app notifications about upcoming product releases and relevant news. Easy to disable in settings. No ads. No data harvesting. No tracking.
[PHX] Products
Highly specialized Fishing Gear.
The [PHX]-line of products is kicked off with the "KDP1". A never-seen-before take on float fishing — the classic art of fishing with a bobber and bait, reimagined with modern engineering. Rethinks the fundamentals of how a float rig works, giving anglers a genuine edge on the water while keeping the experience rooted in traditional, low-impact fishing.
Currently in active development and testing of the first of three planned versions. Design details remain under wraps until closer to launch.
[PMX] Products
Hiking, Camping and Outdoor gear — details to be announced.
A new league of hiking, camping and general outdoor equipment, currently three products in early concept and planning stages. More information will be shared as the projects progresses.
[PTX] Products
Next-generation Hunting Gear — details to be announced.
Another new product line under early exploration. Trapping, hunting and tools for field dressing and processing, currently in early concept and planning stages. More information will be shared as the project progresses.
Common Questions
Things People Ask Us
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When is the Kickstarter campaign?
We're targeting 2027 for our first crowdfunding campaign around the Protohalieutikon PHX-1. Sign up for our mailing list to get notified about product releases and news — including the exact launch date.
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Is TripPlanner really free?
Yes. The standard version is free, ad-free, and always will be. You can even use List Builder without registering. A Pro tier designed for professional adventure organisers, expedition planners, schools, and large group management is planned for 2027.
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Where are your products made?
Designed in Norway. We're working with EU-based manufacturers for production — prioritising quality, repairability, and responsible sourcing.
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How can I help?
Sign up for our mailing list to get notified about product releases and news. Use TripPlanner (free) and you'll also get updates in the app. Follow us on social media, and when the Kickstarter launches, backing us early makes a huge difference.
Stay in the Loop
Sign up for our mailing list to get notified about upcoming product releases and relevant news. TripPlanner users also receive notifications directly in the app.